What's on the bench.
Activation Map
Use to link segments and insights to GTM plays, owners, and measurement plans.
Synthesize Insights
Consolidates qualitative + quantitative customer signals into executive-ready briefs.
Segment Customers
Generates customer segmentation models, scoring logic, and activation briefs.
Monitor Retention
Builds retention dashboards, signal briefs, and recommended save plays per cohort.
Storytelling 2
Use to craft compelling narratives and assets from customer advocacy programs.
Reference Ops
Use to manage workflows, compliance, and measurement for customer references.
Advocate Sourcing
Use to identify, score, and prioritize customer advocates for programs.
Report Advocacy
Summarizes advocacy program performance, asset pipeline, and reference coverage.
Identify Advocates
Scores customers for advocacy readiness and produces outreach roster.
Create Stories
Produces advocacy content briefs, interview scripts, and distribution plans.
Activate Program
Converts advocacy candidates into live programs with approvals, incentives, and scheduling.
Voice Guidelines
Use when enforcing brand tone, style, and localization rules across copy.
Offer Testing
Use when designing copy experiments to optimize hooks, offers, and CTAs.
Message Architecture
Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
Test And Report
Creates a copy experimentation plan with reporting template and action items.
Generate Channel Copy
Produces channel-ready copy variations (email, ads, social, landing) with guidelines.
Create Messaging Brief
Generates a messaging brief with hook banks, proof points, and CTA strategy.
Editorial Calendar
Use when structuring pillar calendars, approvals, and cadence governance.
Distribution Checklist
Use when planning multi-channel publishing, promotions, and measurement for content pillars.
Asset Tracking
Use when managing asset metadata, dependencies, and delivery workflows across teams.
Plan Pillar
Produces a content pillar blueprint with hero assets, derivatives, and distribution plan.
Manage Production
Generates a production tracker with tasks, owners, feedback cycles, and QA steps.
Distribute Assets
Creates a distribution + amplification plan with schedule, UTMs, and partner alignment.
Webinars
Use when planning, producing, and repurposing webinars or virtual events for GTM campaigns.