SKILL

Storytelling 2

Use to craft compelling narratives and assets from customer advocacy programs.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Advocacy Storytelling Skill

When to Use

  • Producing case studies, videos, webinars, or social proof assets.
  • Training PMM, CS, or agencies on customer narrative structure.
  • Auditing existing stories for consistency and freshness.

Framework

  1. Hero Definition – capture persona, industry, and stakes to establish relevance.
  2. Challenge & Stakes – quantify pain points and consequences of inaction.
  3. Solution Narrative – highlight product capabilities, implementation journey, and partner collaboration.
  4. Outcomes & Proof – provide metrics, quotes, and qualitative wins.
  5. Call-to-Action – tailor next steps for target audience (demo, trial, community join).

Templates

  • Story outline (hero, challenge, solution, outcomes, CTA).
  • Quote library sheet with metadata and approvals.
  • Multi-format checklist (PDF, blog, video, social snippets) with owners.

Tips

  • Capture B-roll or extra quotes for future reuse.
  • Align tone with persona; execs prefer strategic outcomes while practitioners need tactical details.
  • Pair with create-stories command to keep assets and distribution in sync.

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