SKILL

Distribution Checklist

Use when planning multi-channel publishing, promotions, and measurement for content pillars.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Distribution & Amplification Checklist Skill

When to Use

  • Launching new hero assets or campaigns across multiple channels.
  • Coordinating owned, earned, and paid amplification efforts.
  • Auditing distribution readiness before go-live.

Framework

  1. Channel Readiness – confirm CMS/social/email templates, personalization, localization plans.
  2. Publishing Steps – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
  3. Amplification – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
  4. Measurement – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
  5. Feedback & Recycling – plan check-ins for performance review, comments, repurposing opportunities.

Templates

  • Distribution checklist per channel (tasks, owner, due date, status).
  • Amplification matrix (partner, asset, CTA, logistics).
  • Reporting sheet linking metrics to assets/UTMs.

Tips

  • Align UTMs + naming conventions before scheduling to keep analytics clean.
  • Document embargoes and partner requirements to avoid misfires.
  • Schedule follow-up touchpoints to convert top performers into evergreen assets.

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