Distribution Checklist

Use when planning multi-channel publishing, promotions, and measurement for content pillars.

Published by @gtmagents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Distribution & Amplification Checklist Skill

When to Use

Launching new hero assets or campaigns across multiple channels.
Coordinating owned, earned, and paid amplification efforts.
Auditing distribution readiness before go-live.

Framework

Channel Readiness – confirm CMS/social/email templates, personalization, localization plans.
Publishing Steps – detail scheduling, approvals, assets (thumbnails, snippets, UTMs).
Amplification – partner drops, paid boosts, influencer outreach, employee advocacy, enablement kits.
Measurement – define KPIs, UTMs, dashboards, alerting thresholds, reporting cadence.
Feedback & Recycling – plan check-ins for performance review, comments, repurposing opportunities.

Templates

Distribution checklist per channel (tasks, owner, due date, status).
Amplification matrix (partner, asset, CTA, logistics).
Reporting sheet linking metrics to assets/UTMs.

Tips

Align UTMs + naming conventions before scheduling to keep analytics clean.
Document embargoes and partner requirements to avoid misfires.
Schedule follow-up touchpoints to convert top performers into evergreen assets.

More on the bench

Draft Outreach

Research a prospect then draft personalized outreach. Uses web research by default, supercharged with enrichment and CRM. Trigger with "draft outreach to [person/company]", "write cold email to [prospect]", "reach out to [name]".

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Social Media Strategy

Develop comprehensive social media strategies across multiple platforms. Create content calendars, establish posting schedules, design engagement tactics, plan influencer outreach, and structure paid social campaigns with ROI measurement.

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Competitive Ads Extractor

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

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Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”