Activate Program

Converts advocacy candidates into live programs with approvals, incentives, and scheduling.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: activate-program

Inputs

  • program – name or identifier for the advocacy initiative.
  • type – program category (references, case-study, council, community spotlight).
  • timeline – duration or due date for activation.
  • owners – optional comma-separated team owners.
  • incentives – optional description of rewards/benefits to manage.

Workflow

  1. Brief Assembly – pull candidate roster, goals, and compliance requirements.
  2. Outreach Planner – assign owners, craft outreach scripts, and log CRM tasks for each advocate.
  3. Consent & Legal – trigger approvals, NDAs, release forms, and references to brand/legal guidelines.
  4. Enablement Package – generate briefing docs, talking points, and content requirements.
  5. Tracking & Handoff – update advocacy dashboards, tag opportunities, and notify downstream teams (sales, PMM).

Outputs

  • Program activation checklist with task owners and due dates.
  • Outreach tracker (advocate, status, next action, incentive).
  • Compliance packet with signed releases and approvals.

Agent/Skill Invocations

  • reference-manager – manages scheduling and fulfillment.
  • advocacy-strategist – ensures overall roadmap alignment.
  • reference-ops skill – enforces data/logging standards.
  • advocate-sourcing skill – updates candidate status post outreach.

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