Report Advocacy

Summarizes advocacy program performance, asset pipeline, and reference coverage.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: report-advocacy

Inputs

  • window – reporting range (30d, quarter, custom dates).
  • detail – summary | full.
  • audience – exec | sales | product | marketing for tailored narrative.
  • dimensions – optional breakdown (region, product, persona, program type).
  • include_pipeline – boolean to attach influenced pipeline metrics.

Workflow

  1. Data Refresh – pull CRM reference usage, content downloads, NPS trends, and advocacy program statuses.
  2. Coverage Analysis – inspect reference coverage by persona/region/stage and identify gaps.
  3. Content Pipeline Review – summarize case studies, videos, webinars in production with stage gates.
  4. Impact Attribution – quantify influence on pipeline/revenue, deal velocity, and retention.
  5. Action Recommendations – propose new candidates, content refreshes, or enablement updates.

Outputs

  • Advocacy dashboard snapshot with KPIs and coverage heatmap.
  • Executive-ready summary deck or memo with highlights/risks.
  • Follow-up task list (owner, due date, priority) for next cycle.

Agent/Skill Invocations

  • story-producer – updates content pipeline status.
  • reference-manager – supplies utilization + fatigue insights.
  • reference-ops skill – ensures data quality and logging.
  • storytelling skill – formats narrative for chosen audience.

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