SKILL

Editorial Calendar

Use when structuring pillar calendars, approvals, and cadence governance.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Editorial Calendar Systems Skill

When to Use

  • Planning multi-asset campaigns or pillar programs.
  • Coordinating cross-functional review cycles.
  • Auditing content backlog, status, and alignment to GTM themes.

Framework

  1. Cadence – map publish dates, lead times, and dependencies.
  2. Ownership – assign writers, reviewers, approvers, localization partners.
  3. Workflow Stages – draft → review → design → legal → ready → scheduled → live.
  4. Metadata – persona, stage, CTA, channels, asset type, pillar tag.
  5. Governance – color-coding, status thresholds, reminder automation.

Templates

  • Calendar view (by week) with status tags.
  • Intake brief + approval checklist.
  • Monday/Asana/Notion board schema for pipeline tracking.

Tips

  • Keep a backlog column for ideas; groom weekly.
  • Automate reminders for approvals to shorten cycle time.
  • Document freeze windows (holidays, launches) to avoid conflicts.

More on the bench

SKILL▲0

Draft Outreach

Research a prospect then draft personalized outreach. Uses web research by default, supercharged with enrichment and CRM. Trigger with "draft outreach to [person/company]", "write cold email to [prospect]", "reach out to [name]".

w95
sales-gtm-revops+1
⊙ 0
SKILL▲0

Social Media Strategy

Develop comprehensive social media strategies across multiple platforms. Create content calendars, establish posting schedules, design engagement tactics, plan influencer outreach, and structure paid social campaigns with ROI measurement.

w95
marketing-growth-copy+1
⊙ 0
SKILL▲0

Competitive Ads Extractor

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

w95
marketing-growth-copy+1
⊙ 0