Editorial Calendar

Name: Editorial Calendar
Author: gtmagents

Use when structuring pillar calendars, approvals, and cadence governance.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Editorial Calendar Systems Skill

When to Use

Planning multi-asset campaigns or pillar programs.
Coordinating cross-functional review cycles.
Auditing content backlog, status, and alignment to GTM themes.

Framework

Cadence – map publish dates, lead times, and dependencies.
Ownership – assign writers, reviewers, approvers, localization partners.
Workflow Stages – draft → review → design → legal → ready → scheduled → live.
Metadata – persona, stage, CTA, channels, asset type, pillar tag.
Governance – color-coding, status thresholds, reminder automation.

Templates

Calendar view (by week) with status tags.
Intake brief + approval checklist.
Monday/Asana/Notion board schema for pipeline tracking.

Tips

Keep a backlog column for ideas; groom weekly.
Automate reminders for approvals to shorten cycle time.
Document freeze windows (holidays, launches) to avoid conflicts.

More on the bench

SKILL▲0

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

Corey Haines

marketing-growth-copy+2

⊙ 9

SKILL▲0

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Alireza Rezvani

marketing-growth-copy+2

⊙ 8

SKILL▲0

Build Automation

Generates a marketing automation workflow with triggers, branching, waits, and success tracking.

gtmagents

marketing-growth-copy+1

⊙ 2

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