Advocate Sourcing

Use to identify, score, and prioritize customer advocates for programs.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Advocate Sourcing Skill

When to Use

Building reference pools, speaker rosters, or customer advisory councils.
Auditing advocacy coverage by region, persona, or product.
Refreshing advocate tiers after product launches or org changes.

Framework

Signal Collection – product usage, NPS, expansion, support interactions, community engagement.
Scoring Model – weight value delivered, relationship strength, storytelling potential, and risk.
Tiering – classify advocates into spotlight, reference-ready, nurture, and do-not-contact.
Consent & Compliance – track legal approvals, NDAs, and data sharing requirements.
Backlog Management – log asks, upcoming opportunities, and fatigue limits.

Templates

Advocate roster spreadsheet with scoring columns and program tags.
Coverage heatmap by persona/region.
Outreach tracker (advocate → ask → owner → status).

Tips

Partner with CS to capture qualitative context before outreach.
Rotate advocates to avoid burnout and capture fresh stories.
Keep consent status synced with CRM/legal systems.

More on the bench

Draft Response

Draft a professional customer-facing response tailored to the situation and relationship. Use when answering a product question, responding to an escalation or outage, delivering bad news like a delay or won't-fix, declining a feature request, or replying to a billing issue.

customer-success+2

Qbr Builder

Create Quarterly Business Reviews with account health scores, usage analytics, ROI analysis, expansion opportunities, and risk mitigation

customer-success+1

Email Sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

Alireza Rezvani

marketing-growth-copy+2

Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”