Activation Map

Use to link segments and insights to GTM plays, owners, and measurement plans.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Activation Map Skill

When to Use

After defining new customer segments or insights that require action.
Aligning marketing, sales, CS, and product teams on who owns what.
Tracking adoption and performance of segment-driven campaigns.

Framework

Segment/Insight Summary – describe target segments, size, and business goal.
Play Mapping – list recommended plays (campaign, nurture, CS program, product change) with owners.
Channel & Asset Needs – specify content, tooling, and integrations required.
Measurement – define KPIs, dashboards, and review cadence.
Feedback Loop – gather learnings, update plays, and inform next iteration.

Templates

Activation matrix (segment, play, owner, timing, KPI).
Brief template for play owners.
Scorecard format for exec reviews.

Tips

Keep owners accountable by including due dates and status fields.
Tie KPIs back to the original segmentation goal for clarity.
Pair with segmentation-framework updates to maintain alignment.

More on the bench

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

marketing-growth-copy+2

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Alireza Rezvani

marketing-growth-copy+2

Qbr Builder

Create Quarterly Business Reviews with account health scores, usage analytics, ROI analysis, expansion opportunities, and risk mitigation

customer-success+1

Sharebench · Public bench

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1Pick your tool

# Add the public bench as an MCP server
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# Settings → MCP → Add new MCP server
{
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      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

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