SKILL

Voice Guidelines

Use when enforcing brand tone, style, and localization rules across copy.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Voice & Style Guidelines Skill

When to Use

  • Reviewing copy for tone consistency.
  • Localizing copy for new regions or verticals.
  • Training new writers or agencies on brand standards.

Framework

  1. Voice Pillars – e.g., confident, empathetic, pragmatic (with examples).
  2. Tone Ladder – how tone shifts by channel, funnel stage, or audience.
  3. Style Rules – grammar, punctuation, casing, formatting, banned phrases.
  4. Accessibility – reading level, inclusive language, jargon policy.
  5. Localization Notes – regional terminology, regulatory statements, measurement units.

Templates

  • Do/Don’t example library.
  • Localization matrix (region, language, required changes).
  • Voice feedback form (issue, recommendation, owner).

Tips

  • Revisit guidelines quarterly; align with positioning updates.
  • Pair with message-architecture for consistent structure.
  • Track exceptions (e.g., partner co-branding) to avoid conflicting signals.

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