Plan Pillar

Command: plan-pillar

Inputs

• theme – content pillar topic.
• window – program duration.
• channels – comma-separated roster (blog, video, webinar, social, email, enablement).
• audiences – optional persona/vertical list.
• goals – optional KPIs (pipeline, subscribers, product adoption).

GTM Agents Pattern & Plan Checklist

Derived from GTM Agents orchestrator blueprint @puerto/plugins/orchestrator/README.md#112-325.

• Pattern selection: Default to pipeline (brief → hero asset → derivatives → owners → distribution). Use diamond when creative pods and distribution prep can run in parallel; document the pattern in the plan header.
• Plan schema: Save .claude/plans/plan-<timestamp>.json with objective, asset stages, task IDs, parallel groups, dependency graph, error handling, and success criteria (e.g., MQL, pipeline, share of voice).
• Tool hooks: Reference docs/gtm-essentials.md stack (Serena for CMS/landing updates, Context7 for brand/legal docs, Sequential Thinking for retros, Playwright for QA of landing pages).
• Guardrails: Define retry strategy (default 2) and escalation ladder (Editorial Director → Creative Producer → Marketing Director) for missed approvals or QA issues.
• Review: Before execution, run the checklist in docs/usage-guide.md#orchestration-best-practices-puerto-parity to confirm agents, dependencies, deliverables.

Workflow

1. Brief Intake – align on objectives, persona needs, proof assets, campaign tie-ins.
2. Hero Asset Definition – define flagship deliverables (ebook, webinar, video series) with requirements.
3. Derivative Mapping – outline derivative assets per channel with rough cadence.
4. Resourcing & Owners – assign writers, designers, reviewers, budgets, tooling.
5. Distribution Hooks – highlight promotion partners, paid support, enablement ties.

Outputs

• Pillar blueprint table (asset, format, owner, due date, CTA, dependency).
• Creative brief package template per asset.
• Initial distribution + amplification notes.
• Plan JSON entry stored/updated in .claude/plans for audit trail.

Agent/Skill Invocations

• editorial-director – leads strategy + calendar.
• editorial-calendar skill – enforces cadence + governance.
• asset-tracking skill – maps resources + dependencies.

GTM Agents Safeguards

• Fallback agents: document substitutes (e.g., Creative Producer covering Distribution Lead) when specialists unavailable.
• Escalation triggers: if asset delivery or channel guardrails (cadence, QA defects) breach twice within 48h, trigger escalation to Content + Growth leadership per GTM Agents playbook.
• Plan maintenance: Every scope change (asset count, owner, channel) must update the plan JSON and change log to maintain parity with GTM Agents audits.