Distribute Assets

Command: distribute-assets

Inputs

• pillar – content pillar or campaign name.
• channels – comma-separated list (blog, CMS, email, social, paid, partner, enablement).
• partners – optional partner/community co-marketing list.
• utm – optional base UTM template.
• boosts – optional paid boost budget or parameters.

GTM Agents Pattern & Plan Checklist

Mirrors GTM Agents orchestrator guidance @puerto/plugins/orchestrator/README.md#112-325.

• Pattern selection: Default to pipeline (mapping → prep → amplification → measurement → feedback). If channel prep + amplification can run in parallel, log a diamond with merge gate.
• Plan schema: Save .claude/plans/plan-<timestamp>.json capturing objective, stages, task IDs, channel groupings, context passing (UTMs, assets), guardrails, and success metrics (engagement, pipeline, partner reach).
• Tool hooks: Reference docs/gtm-essentials.md stack (Serena for CMS/pixel patches, Context7 for platform docs, Sequential Thinking for retro cadence, Playwright for landing/social QA).
• Guardrails: Set retry limit (default 2) for failed publishes; escalation ladder = Distribution Lead → Editorial Director → Marketing Director.
• Review: Use docs/usage-guide.md#orchestration-best-practices-puerto-parity checklist before execution to confirm agents, dependencies, deliverables.

Workflow

1. Channel Mapping – assign assets to channels with timing, CTA, and owner.
2. Publishing Prep – outline CMS/social scheduler steps, asset variants, localization, and approvals.
3. Amplification Plan – coordinate paid boosts, influencer/partner drops, internal comms, enablement uploads.
4. Measurement Hooks – define UTMs, dashboards, alerting, and reporting cadence.
5. Feedback & Recycling – schedule retro checkpoints and repurposing opportunities.

Outputs

• Distribution calendar with timestamps, channels, owners, UTMs, and status.
• Amplification checklist (partners, paid, internal enablement, ABM tie-ins).
• Measurement + feedback plan.
• Plan JSON entry stored/updated in .claude/plans for audit trail.

Agent/Skill Invocations

• distribution-lead – drives publishing + amplification.
• distribution-checklist skill – ensures operational rigor per channel.
• editorial-director – confirms narrative alignment.

GTM Agents Safeguards

• Fallback agents: document substitutes (e.g., Editorial Director covering Distribution Lead) when specialists unavailable.
• Escalation triggers: if UTMs misfire, partner SLAs slip, or alert thresholds breach twice within 48h, trigger escalation to Content + Growth leadership per GTM Agents runbook.
• Plan maintenance: update plan JSON + change log whenever channels, partners, or measurement hooks change to maintain GTM Agents-grade auditability.