SKILL

Message Architecture

Use when structuring messaging hierarchy, hook banks, and CTA playbooks.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Message Architecture Systems Skill

When to Use

  • Creating new messaging for campaigns, features, or personas.
  • Auditing messaging consistency across channels.
  • Onboarding new writers or agencies.

Framework

  1. Audience & Insight – persona, pain, desired outcome.
  2. Promise – primary value proposition + emotional appeal.
  3. Proof – metrics, customer quotes, product differentiators.
  4. Hooks – formulas mapped to channels.
  5. CTAs – stage-specific calls to action + urgency modifiers.

Templates

  • Message house diagram.
  • Hook bank sheet with formulas/examples.
  • CTA matrix (persona x funnel stage x CTA).

Tips

  • Document banned phrases and compliance notes.
  • Keep proof points fresh; retire outdated metrics.
  • Pair with voice-guidelines skill to maintain tone consistency.

More on the bench

SKILL▲0

Draft Outreach

Research a prospect then draft personalized outreach. Uses web research by default, supercharged with enrichment and CRM. Trigger with "draft outreach to [person/company]", "write cold email to [prospect]", "reach out to [name]".

w95
sales-gtm-revops+1
⊙ 0
SKILL▲0

Social Media Strategy

Develop comprehensive social media strategies across multiple platforms. Create content calendars, establish posting schedules, design engagement tactics, plan influencer outreach, and structure paid social campaigns with ROI measurement.

w95
marketing-growth-copy+1
⊙ 0
SKILL▲0

Competitive Ads Extractor

Extracts and analyzes competitors' ads from ad libraries (Facebook, LinkedIn, etc.) to understand what messaging, problems, and creative approaches are working. Helps inspire and improve your own ad campaigns.

w95
marketing-growth-copy+1
⊙ 0