Create Messaging Brief

Generates a messaging brief with hook banks, proof points, and CTA strategy.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Command: create-messaging-brief

Inputs

goal – awareness, pipeline, expansion, etc.
persona – target audience.
offer – product/feature/value prop.
proof_assets – optional customer quotes, metrics, analyst notes.
channels – optional list (email, ads, landing page, social).

Workflow

Insight Intake – gather positioning, ICP pain points, proof assets.
Message Architecture – build headline, pillars, supporting statements.
Hook Bank – produce multiple hook formulas per channel.
CTA Strategy – recommend CTAs per funnel stage + urgency tactics.
Experiment Recommendations – highlight copy tests with KPIs.

Outputs

Messaging brief document (headline, pillars, proof, CTA matrix).
Hook bank and CTA recommendations by channel.
Experiment backlog entries.

Agent/Skill Invocations

copy-strategist – oversees messaging structure.
message-architecture skill – enforces framework consistency.
voice-editor – ensures guideline alignment.

More on the bench

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Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Alireza Rezvani

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Build Automation

Generates a marketing automation workflow with triggers, branching, waits, and success tracking.

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Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”