Create Messaging Brief

Command: create-messaging-brief

Inputs

• goal – awareness, pipeline, expansion, etc.
• persona – target audience.
• offer – product/feature/value prop.
• proof_assets – optional customer quotes, metrics, analyst notes.
• channels – optional list (email, ads, landing page, social).

Workflow

1. Insight Intake – gather positioning, ICP pain points, proof assets.
2. Message Architecture – build headline, pillars, supporting statements.
3. Hook Bank – produce multiple hook formulas per channel.
4. CTA Strategy – recommend CTAs per funnel stage + urgency tactics.
5. Experiment Recommendations – highlight copy tests with KPIs.

Outputs

• Messaging brief document (headline, pillars, proof, CTA matrix).
• Hook bank and CTA recommendations by channel.
• Experiment backlog entries.

Agent/Skill Invocations

• copy-strategist – oversees messaging structure.
• message-architecture skill – enforces framework consistency.
• voice-editor – ensures guideline alignment.