What's on the bench.
Cadence Design
Use when spacing, sequencing, and pacing multi-touch email programs.
Plan Sequences
Builds multi-touch email sequence architectures with segments, offers, and testing roadmap.
Automate Delivery
Configures MAP/CRM automation for the approved email sequence with routing, throttling, and QA hooks.
Analyze Sequences
Evaluates live or completed email sequences, highlighting performance, deliverability, and experiment results.
Segmentation
Use when designing filters, suppression logic, and personalization cohorts for campaigns or automations.
Drip Campaigns
Use when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.
Deliverability Ops
Use when investigating inbox placement, reputation, and compliance signals across senders.
Ab Testing
Use when designing experiments for subject lines, offers, cadences, or journeys.
Optimize Deliverability
Diagnoses email deliverability issues and produces remediation steps.
Design Campaign
Creates full-funnel email campaign plans with assets, segmentation, and cadences.
Student Success Scorecard
Metrics framework for monitoring engagement, progression, and completion.
Enrollment Persona Playbook
Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.
Curriculum Alignment Kit
Toolkit to map EdTech programs to academic standards, accreditation, and employer competency frameworks.
Community Advocacy Toolkit
Playbook for activating current students, alumni, and partners as advocates.
Launch Student Success Program
Builds onboarding + retention program plan with interventions, enablement, and KPI stack.
Design Curriculum Partnership
Produces curriculum alignment plan, pilot structure, and co-marketing roadmap for an EdTech partner.
Analyze Enrollment Funnel
Audits inquiry → enrollment funnel to surface channel gaps, yield risks, and experiments.
Site Performance Watch
Monitoring and alerting framework for ecommerce site speed, errors, and uptime.
Retention Ltv Playbook
Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.
Merchandising Blueprint
Toolkit for planning promos, onsite placements, and channel coordination.
Conversion Diagnostic Kit
Structured approach for investigating funnel issues across e-commerce experiences.
Plan Merchandising Campaign
Builds an omni-channel merchandising + promo plan with assets, offers, and QA steps.
Launch Retention Program
Builds lifecycle journeys, loyalty mechanics, and measurement plan to improve repeat purchase and LTV.
Diagnose Conversion Drop
Investigates funnel drop-offs, performance issues, and UX blockers for ecommerce sites.