Optimize Deliverability

Diagnoses email deliverability issues and produces remediation steps.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: optimize-deliverability

Inputs

  • issue – primary symptom (spam-folder, bounce-spike, low-open, blacklist, reputation-drop).
  • domain – sending domain or subdomain experiencing issues.
  • volume_change – optional volume delta % to assess sudden scaling.
  • ip_pool – optional dedicated/shared IP identifier.

Workflow

  1. Signal Intake – gather metrics (opens, clicks, spam, bounces, blocklist hits, complaint rate).
  2. Infrastructure Review – authenticate SPF/DKIM/DMARC/BIMI status, TLS, reverse DNS, feedback loops.
  3. Reputation Analysis – evaluate Postmaster, SNDS, Talos, Barracuda, Spamhaus signals.
  4. Audience Health – inspect segmentation, engagement tiers, inactivity policies, data collection sources.
  5. Content Audit – scan for spam triggers, code issues, heavy imagery, link redirection.
  6. Remediation Plan – propose warmup ramps, segmentation filters, copy tweaks, infrastructure fixes.

Outputs

  • Deliverability diagnostic report (tables for reputation, infrastructure, audience, content).
  • Action plan prioritized by impact vs effort.
  • Monitoring checklist with KPIs and time horizons.

Agent/Skill Invocations

  • deliverability-analyst – leads investigation and remediation plan.
  • deliverability skill – references playbooks for IP warmups, segmentation adjustments, authentication.

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