Plan Merchandising Campaign

Command: plan-merchandising-campaign

Inputs

• theme – campaign theme or hero storyline.
• duration – timeframe (1week, 2weeks, 3weeks, month, quarter).
• channels – onsite | email | sms | paid | organic | affiliates (comma-separated).
• targets – focus KPI (revenue, aov, units, margin, subscribers).
• constraints – optional inventory, margin, or ops notes.

Workflow

1. Brief Intake – capture goals, audience, and inventory/promotional constraints.
2. Offer & Merch Strategy – define bundles, discounts, cross-sells, and personalizations.
3. Channel Plan – map creative + message cadences per channel with owners.
4. Execution Checklist – outline CMS updates, QA steps, analytics tagging, and approvals.
5. Measurement Plan – specify KPIs, dashboards, and readout cadence.

Outputs

• Campaign brief with timeline, offers, assets, and channel plan.
• Execution tracker with tasks, assignees, and QA checklist.
• KPI dashboard spec or Looker/Sigma queries to monitor performance.

Agent/Skill Invocations

• growth-merchandising-director – architects merchandising + onsite plan.
• conversion-ops-lead – ensures tracking + QA requirements.
• merchandising-blueprint skill – standardizes layouts, promo ladders, and content.
• retention-ltv-playbook skill – adds lifecycle hooks for post-campaign nurture.