SKILL

Plan Merchandising Campaign

Builds an omni-channel merchandising + promo plan with assets, offers, and QA steps.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: plan-merchandising-campaign

Inputs

  • theme – campaign theme or hero storyline.
  • duration – timeframe (1week, 2weeks, 3weeks, month, quarter).
  • channels – onsite | email | sms | paid | organic | affiliates (comma-separated).
  • targets – focus KPI (revenue, aov, units, margin, subscribers).
  • constraints – optional inventory, margin, or ops notes.

Workflow

  1. Brief Intake – capture goals, audience, and inventory/promotional constraints.
  2. Offer & Merch Strategy – define bundles, discounts, cross-sells, and personalizations.
  3. Channel Plan – map creative + message cadences per channel with owners.
  4. Execution Checklist – outline CMS updates, QA steps, analytics tagging, and approvals.
  5. Measurement Plan – specify KPIs, dashboards, and readout cadence.

Outputs

  • Campaign brief with timeline, offers, assets, and channel plan.
  • Execution tracker with tasks, assignees, and QA checklist.
  • KPI dashboard spec or Looker/Sigma queries to monitor performance.

Agent/Skill Invocations

  • growth-merchandising-director – architects merchandising + onsite plan.
  • conversion-ops-lead – ensures tracking + QA requirements.
  • merchandising-blueprint skill – standardizes layouts, promo ladders, and content.
  • retention-ltv-playbook skill – adds lifecycle hooks for post-campaign nurture.

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