Build Automation

Generates a marketing automation workflow with triggers, branching, waits, and success tracking.

Published by @gtmagents·from gtmagents/gtm-agents·3 agent reads / 30d·0 saves·

Command: build-automation

Inputs

  • trigger – entry event (form submission, product action, scoring threshold).
  • goal – nurture objective (education, onboarding, monetization, retention).
  • touches – number of total emails/SMS/push steps.
  • channels – optional cross-channel steps (email, in-app, SMS, webhooks).

Workflow

  1. Trigger Mapping – confirm data source, frequency caps, and mutual exclusivity.
  2. Journey Blueprint – outline each step with wait times, conditional logic, fallback paths.
  3. Data & Personalization – list fields, lookups, and APIs required per touch.
  4. QA Checklist – testing matrix covering render, tracking, suppression, and compliance.
  5. Launch Plan – assign owners, go-live date, monitoring dashboards, rollback plan.

Outputs

  • Visual workflow map (mermaid + textual summary).
  • JSON/YAML ready spec for MA platforms (e.g., HubSpot, Marketo, Iterable, Braze).
  • Measurement plan including alerting thresholds.

Agent/Skill Invocations

  • automation-specialist – converts plan into an executable workflow.
  • segmentation skill – ensures entry/exit criteria, suppression lists, and re-entry windows.
  • ab-testing skill – recommends experiment points within the flow.

More on the bench

SKILL0

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

marketing-growth-copy+2
9
SKILL0

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

marketing-growth-copy+2
8
SKILL0

Launch Strategy

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

marketing-growth-copy+2
2