SKILL

Design Campaign

Creates full-funnel email campaign plans with assets, segmentation, and cadences.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: design-campaign

Inputs

  • goal – conversion objective (launch, nurture, upsell, retention).
  • audience – persona, lifecycle stage, or segment key.
  • touches – number of emails in the sequence.
  • offers – optional incentives, resources, or events to feature.

Workflow

  1. Brief Intake – parse goal + audience to determine messaging pillars.
  2. Audience & Personalization – recommend segmentation logic, merge fields, dynamic modules.
  3. Touch Matrix – draft touch-by-touch objectives, subject lines, preview text, CTA focus, content notes.
  4. Asset Checklist – list creative needs (copy blocks, graphics, landing pages, tracking URLs).
  5. Measurement Plan – specify KPIs per touch, success thresholds, and experiment ideas.

Outputs

  • Campaign overview (goal, target, primary offer, KPI table).
  • HTML-ready copy briefs with personalization notes.
  • QA checklist covering links, tracking, accessibility, and compliance.

Agent/Skill Invocations

  • email-strategist – requirements gathering and KPI translation.
  • drip-campaigns skill – ensures best-practice cadence and pacing.
  • segmentation skill – validates filters and suppression logic.

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