Design Campaign

Creates full-funnel email campaign plans with assets, segmentation, and cadences.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: design-campaign

Inputs

  • goal – conversion objective (launch, nurture, upsell, retention).
  • audience – persona, lifecycle stage, or segment key.
  • touches – number of emails in the sequence.
  • offers – optional incentives, resources, or events to feature.

Workflow

  1. Brief Intake – parse goal + audience to determine messaging pillars.
  2. Audience & Personalization – recommend segmentation logic, merge fields, dynamic modules.
  3. Touch Matrix – draft touch-by-touch objectives, subject lines, preview text, CTA focus, content notes.
  4. Asset Checklist – list creative needs (copy blocks, graphics, landing pages, tracking URLs).
  5. Measurement Plan – specify KPIs per touch, success thresholds, and experiment ideas.

Outputs

  • Campaign overview (goal, target, primary offer, KPI table).
  • HTML-ready copy briefs with personalization notes.
  • QA checklist covering links, tracking, accessibility, and compliance.

Agent/Skill Invocations

  • email-strategist – requirements gathering and KPI translation.
  • drip-campaigns skill – ensures best-practice cadence and pacing.
  • segmentation skill – validates filters and suppression logic.

More on the bench

SKILL0

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

marketing-growth-copy+2
50
SKILL0

Launch Strategy

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

marketing-growth-copy+2
46
SKILL0

AI SEO

When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' or 'optimize for Claude/Gemini.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.

marketing-growth-copy
46