Plan Sequences

Command: plan-sequences

Inputs

• name – internal title for the sequence or program.
• stage – lifecycle moment (onboarding, nurture, expansion, win-back).
• length – number of touches (integer) or timeframe (e.g., 6weeks).
• audiences – optional CSV/list describing primary segments.
• offers – optional summary of value props to rotate.

Workflow

1. Brief Intake – confirm goals, ICP, compliance constraints, and triggering events.
2. Segment Mapping – align audiences with triggers, suppression rules, and dynamic content tokens.
3. Sequence Drafting – define each touch with timing, channel, offer, personalization notes.
4. Testing Roadmap – pair priority steps with hypotheses, sample sizes, and guardrails.
5. Handoff Packet – consolidate creative requirements, data needs, and measurement plan.

Outputs

• Sequence architecture table (touch #, delay, audience, CTA, owner, KPI).
• Personalization requirements matrix (field, fallback, source system).
• Experiment backlog prioritized by potential lift + complexity.

Agent/Skill Invocations

• email-architect – leads overall journey design and architecture.
• cadence-design skill – ensures spacing and pacing best practices.
• experiment-analyst – partners on testing roadmap creation.