Plan Sequences

Builds multi-touch email sequence architectures with segments, offers, and testing roadmap.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: plan-sequences

Inputs

  • name – internal title for the sequence or program.
  • stage – lifecycle moment (onboarding, nurture, expansion, win-back).
  • length – number of touches (integer) or timeframe (e.g., 6weeks).
  • audiences – optional CSV/list describing primary segments.
  • offers – optional summary of value props to rotate.

Workflow

  1. Brief Intake – confirm goals, ICP, compliance constraints, and triggering events.
  2. Segment Mapping – align audiences with triggers, suppression rules, and dynamic content tokens.
  3. Sequence Drafting – define each touch with timing, channel, offer, personalization notes.
  4. Testing Roadmap – pair priority steps with hypotheses, sample sizes, and guardrails.
  5. Handoff Packet – consolidate creative requirements, data needs, and measurement plan.

Outputs

  • Sequence architecture table (touch #, delay, audience, CTA, owner, KPI).
  • Personalization requirements matrix (field, fallback, source system).
  • Experiment backlog prioritized by potential lift + complexity.

Agent/Skill Invocations

  • email-architect – leads overall journey design and architecture.
  • cadence-design skill – ensures spacing and pacing best practices.
  • experiment-analyst – partners on testing roadmap creation.

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