Cadence Design

Use when spacing, sequencing, and pacing multi-touch email programs.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Email Cadence Design Skill

When to Use

Planning nurture, onboarding, or expansion sequences with multiple branches.
Auditing send frequency to reduce fatigue and unsubscribes.
Coordinating cross-channel touches (email, in-app, SMS, sales assist).

Framework

Goal Alignment – map KPIs per stage (activation, education, expansion, retention).
Signal-Based Timing – trigger on behavior (opens, clicks, product events), not fixed delays.
Frequency Guardrails – define daily/weekly send caps per persona + lifecycle stage.
Channel Mix – pair emails with supporting channels; document ownership and SLAs.
Recovery Paths – add detours for inactivity, hard bounces, or sales handoffs.

Templates

Cadence matrix (day, trigger, message purpose, CTA, channel).
Fatigue model calculator (touches vs engagement trend).
Suppression logic checklist (recent send, opportunity stage, consent).

Tips

Front-load value but leave whitespace before high-ask CTAs.
Reuse proven send windows per persona while testing incrementally.
Share cadence plan with SDR/CSM teams to prevent overlap.

More on the bench

Draft Response

Draft a professional customer-facing response tailored to the situation and relationship. Use when answering a product question, responding to an escalation or outage, delivering bad news like a delay or won't-fix, declining a feature request, or replying to a billing issue.

customer-success+2

Qbr Builder

Create Quarterly Business Reviews with account health scores, usage analytics, ROI analysis, expansion opportunities, and risk mitigation

customer-success+1

Email Sequence

When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," or "lifecycle emails." For in-app onboarding, see onboarding-cro.

Alireza Rezvani

marketing-growth-copy+2

Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

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