SKILL

Deliverability Ops

Use when investigating inbox placement, reputation, and compliance signals across senders.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Deliverability Operations Skill

When to Use

  • Inbox placement drops or spam-folder complaints.
  • Preparing for IP/domain warmups or volume ramps.
  • Auditing authentication, feedback loops, or compliance settings.

Framework

Signals to Monitor

  1. Engagement – opens, clicks, unsubscribes, spam complaints by ISP.
  2. Reputation – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
  3. Infrastructure – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
  4. List Health – bounce types, spam traps, opt-in provenance, inactivity thresholds.

Playbook Steps

  1. Snapshot key metrics over last 7/30 days.
  2. Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.).
  3. Validate authentication + sending domains.
  4. Segment audiences by engagement tier; limit sends to VIP/high intent.
  5. Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).

Templates

  • Deliverability diagnostic worksheet (reputation + infrastructure + content).
  • IP/domain warmup tracker (volume ramp table).
  • Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).

Tips

  • Pair with segmentation skill to isolate healthy cohorts.
  • Document every remediation change to correlate with future reputation shifts.
  • Align marketing, security, and legal teams on consent language.

More on the bench

SKILL▲0

Isms Audit Expert

Information Security Management System (ISMS) audit expert for ISO 27001 compliance verification, security control assessment, and certification support. Use when the user mentions ISO 27001, ISMS audit, Annex A controls, Statement of Applicability (SOA), gap analysis, nonconformity management, internal audit, surveillance audit, or security certification preparation. Helps review control implementation evidence, document audit findings, classify nonconformities, generate risk-based audit plans, map controls to Annex A requirements, prepare Stage 1 and Stage 2 audit documentation, and support corrective action workflows.

Alireza Rezvani
compliance+2
⊙ 1
SKILL▲0

Compliance Check

Run a compliance check on a proposed action, product feature, or business initiative, surfacing applicable regulations, required approvals, and risk areas. Use when launching a feature that touches personal data, when marketing or product proposes something with regulatory implications, or when you need to know which approvals and jurisdictional requirements apply before proceeding.

Anthropic
legal+2
⊙ 1
SKILL▲0

Sendblue API

Send and receive iMessage, SMS, and RCS from application code via the Sendblue HTTP API — text, media, group messages, send styles, reactions, typing indicators, status callbacks, and inbound webhooks.

sickn33 and contributors
software-engineering+2
⊙ 0