SKILL

Deliverability Ops

Use when investigating inbox placement, reputation, and compliance signals across senders.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Deliverability Operations Skill

When to Use

  • Inbox placement drops or spam-folder complaints.
  • Preparing for IP/domain warmups or volume ramps.
  • Auditing authentication, feedback loops, or compliance settings.

Framework

Signals to Monitor

  1. Engagement – opens, clicks, unsubscribes, spam complaints by ISP.
  2. Reputation – Google Postmaster, Microsoft SNDS, Talos/Barracuda, Spamhaus, Validity.
  3. Infrastructure – SPF/DKIM/DMARC alignment, BIMI, TLS, reverse DNS, dedicated vs shared IP.
  4. List Health – bounce types, spam traps, opt-in provenance, inactivity thresholds.

Playbook Steps

  1. Snapshot key metrics over last 7/30 days.
  2. Identify affected mailbox providers (Gmail, Outlook, Yahoo, etc.).
  3. Validate authentication + sending domains.
  4. Segment audiences by engagement tier; limit sends to VIP/high intent.
  5. Recommend remediation actions (warmup plan, content refresh, list cleaning, cadence adjustment).

Templates

  • Deliverability diagnostic worksheet (reputation + infrastructure + content).
  • IP/domain warmup tracker (volume ramp table).
  • Compliance checklist (CAN-SPAM, CASL, GDPR/CCPA, unsubscribe handling).

Tips

  • Pair with segmentation skill to isolate healthy cohorts.
  • Document every remediation change to correlate with future reputation shifts.
  • Align marketing, security, and legal teams on consent language.

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