Design Clinical Campaign

Command: design-clinical-campaign

Inputs

• product – product/treatment/service being promoted.
• audience – providers | payers | patients | mixed.
• channels – comma-separated (email, webinar, paid_social, display, field, events, referral).
• evidence – optional link/file with clinical studies, claims, or testimonials.
• objectives – KPIs (leads, enrollments, prescriptions, education, adherence).

Workflow

1. Evidence Review – summarize key claims, safety considerations, and regulatory constraints.
2. Audience Targeting – define personas, segments, and channel mix per audience.
3. Messaging Architecture – craft value pillars, proof points, disclaimers, and CTAs.
4. Creative & Content Plan – outline asset list, KOL content, and required approvals.
5. Launch & Measurement Plan – specify KPIs, dashboards, and post-launch reporting cadence.

Outputs

• Clinical campaign brief (messaging framework, creative requirements, timeline).
• Compliance checklist with assigned reviewers and deadlines.
• Measurement plan document with KPI definitions + reporting cadence.

Agent/Skill Invocations

• clinical-campaign-strategist – leads narrative and targeting decisions.
• compliance-marketing-director – injects regulatory guidance + review path.
• clinical-proof-library skill – sources evidence and proof points.
• patient-journey-mapping skill – aligns messaging to journey stages.