Retention Ltv Playbook

Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.

Published by @gtmagents·0 agent reads / 30d·0 saves·Updated June 14, 2026

Retention & LTV Playbook Skill

When to Use

Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
Benchmarking repeat purchase and churn signals by cohort.
Equipping lifecycle teams with proven offers, creative angles, and cadences.

Framework

Lifecycle Matrix – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
Offer Library – incentives mapped to cohort + margin guardrails.
Channel Cadence – recommended mixes (email, SMS, push, communities, direct mail).
Measurement Stack – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
Testing Roadmap – prioritized experiments per lifecycle cohort.

Templates

Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
Loyalty program tracker (points, tiers, redemption metrics).
Experiment log for retention tests with hypotheses + guardrails.

Tips

Align offers with merchandising calendar to prevent message fatigue.
Incorporate zero/first-party data capture prompts early in the lifecycle.
Pair with launch-retention-program for automated plan creation.

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Sharebench · Public bench

Connect via MCP.

Add the public bench to any AI tool. Your agents read every artifact you see — no signup needed.

1Pick your tool

# Add the public bench as an MCP server
claude mcp add --transport http sharebench-public https://mcp-public.sharebench.ai

# Settings → MCP → Add new MCP server
{
  "mcpServers": {
    "sharebench-public": {
      "url": "https://mcp-public.sharebench.ai"
    }
  }
}

# Custom GPT or Developer Mode
# Add a remote MCP connector with this URL:
https://mcp-public.sharebench.ai

# Append to ~/.codex/config.toml
[mcp_servers.sharebench_public]
url = "https://mcp-public.sharebench.ai"

2Ask your agent for an artifact

Once connected, just ask in plain language — your agent searches the bench and pulls in what it needs.“Pull the brand voice from sharebench and rewrite this draft.”