Diagnose Conversion Drop

Investigates funnel drop-offs, performance issues, and UX blockers for ecommerce sites.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: diagnose-conversion-drop

Inputs

  • window – lookback window (7d, 14d, 30d, campaign).
  • segments – comma-separated segments (device, channel, geography, campaign).
  • focus – funnel stage (landing, pdp, cart, checkout, post-purchase).
  • include-voc – true/false to ingest VOC/CSAT comments.
  • format – dashboard | memo | worksheet.

Workflow

  1. Data Aggregation – collect analytics, attribution, heatmap, replay, and performance metrics.
  2. Segment Analysis – compare segments vs baseline, highlight anomalies.
  3. Root Cause Mapping – correlate issues to UX, inventory, promo, or tech factors.
  4. Experiment & Fix List – prioritize remediations with impact/effort.
  5. Packaging – deliver requested format with visuals and recommended owners.

Outputs

  • Funnel diagnostic report with charts/tables per stage.
  • Prioritized issue + experiment backlog with severity.
  • Alert summary for site performance/checkout reliability.

Agent/Skill Invocations

  • conversion-ops-lead – drives diagnostics + recommendations.
  • growth-merchandising-director – reviews merchandising/promo impacts.
  • conversion-diagnostic-kit skill – ensures structured analysis.
  • site-performance-watch skill – layers in performance telemetry.

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