SKILL

Conversion Diagnostic Kit

Structured approach for investigating funnel issues across e-commerce experiences.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Conversion Diagnostic Kit Skill

When to Use

  • Sudden drops in conversion, AOV, or checkout completion.
  • Preparing experiment backlogs tied to funnel pain points.
  • Aligning engineering, UX, and marketing on remediation priorities.

Framework

  1. Signal Stack – analytics, heatmaps, session replay, VOC, performance metrics.
  2. Segmentation Grid – device, channel, geography, campaign, customer type.
  3. Issue Taxonomy – UX friction, merchandising mismatch, technical/performance, policy/payment.
  4. Prioritization Model – score by impact, confidence, effort, and guardrail risk.
  5. Action Tracker – link issues to owners, experiments, or engineering tickets.

Templates

  • Conversion diagnostic workbook (data inputs, findings, recommended tests).
  • Standup agenda for cross-functional conversion war rooms.
  • Experiment brief template with hypothesis, KPIs, guardrails.

Tips

  • Pair quant data with VOC clips for stakeholder alignment.
  • Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
  • Use alongside diagnose-conversion-drop command for automated reporting.

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