SKILL

Automate Delivery

Configures MAP/CRM automation for the approved email sequence with routing, throttling, and QA hooks.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: automate-delivery

Inputs

  • sequence – name or ID referencing the architecture produced by plan-sequences.
  • platform – marketing automation platform or ESP (Marketo, HubSpot, Braze, Salesforce).
  • start-date – planned launch date (YYYY-MM-DD) for scheduling.
  • throttle – optional sends/hour or batch size.
  • approvers – optional list of stakeholders required for sign-off.

Workflow

  1. Pre-flight Checklist – verify assets, personalization tokens, suppression lists, and compliance flags.
  2. Routing Logic – configure smart lists, triggers, and branching per segment plus fallback states.
  3. QA Sandbox – spin up test programs, send proofs, validate dynamic content + tracking links.
  4. Governance Hooks – enable monitoring (webhooks/logging), set up pause/resume controls, document owners.
  5. Launch Plan – publish schedule, warmup recommendations, and alert routing for real-time issues.

Outputs

  • Deployment runbook (steps, owners, environments, approvals) stored alongside automation project.
  • Platform configuration checklist with screenshots/IDs for programs, flows, and assets.
  • Alerting + rollback plan tied to deliverability and QA gates.

Agent/Skill Invocations

  • marketing-ops-partner (from lead nurture) or platform-specific ops agent for implementation support.
  • deliverability-lead – ensures cadence + authentication alignment.
  • qa-gates skill – enforces pre-flight checks before go-live.

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