Launch Retention Program

Command: launch-retention-program

Inputs

• segment – lifecycle cohort (new, active, lapsing, churned, vip, subscription).
• channels – comma-separated list (email, sms, push, in-app, direct-mail).
• objective – metric to improve (repeat_rate, ltv, subscription_save, loyalty_engagement).
• window – timeframe for program rollout (30d, 60d, quarter).
• offers – optional CSV/JSON of promo constraints or loyalty incentives.

Workflow

1. Segment Analysis – review purchase history, product affinity, and channel performance for the segment.
2. Journey Design – map messaging arcs, offers, and triggers across the selected channels.
3. Enablement Pack – produce creative briefs, personalization tokens, and QA requirements.
4. Measurement Setup – define KPIs, dashboards, and test/holdout structure.
5. Action Tracker – assign owners, deadlines, and follow-up cadence for launch + iteration.

Outputs

• Lifecycle journey blueprint (touchpoints, triggers, offers, assets).
• KPI + experiment plan with dashboards/queries to monitor results.
• Execution checklist with QA steps, segmentation logic, and escalation paths.

Agent/Skill Invocations

• lifecycle-retention-architect – architects journeys + measurement.
• growth-merchandising-director – aligns offers + inventory constraints.
• retention-ltv-playbook skill – enforces lifecycle structure + offer guidance.
• conversion-diagnostic-kit skill – validates funnel health before/after launch.