SKILL

Launch Retention Program

Builds lifecycle journeys, loyalty mechanics, and measurement plan to improve repeat purchase and LTV.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: launch-retention-program

Inputs

  • segment – lifecycle cohort (new, active, lapsing, churned, vip, subscription).
  • channels – comma-separated list (email, sms, push, in-app, direct-mail).
  • objective – metric to improve (repeat_rate, ltv, subscription_save, loyalty_engagement).
  • window – timeframe for program rollout (30d, 60d, quarter).
  • offers – optional CSV/JSON of promo constraints or loyalty incentives.

Workflow

  1. Segment Analysis – review purchase history, product affinity, and channel performance for the segment.
  2. Journey Design – map messaging arcs, offers, and triggers across the selected channels.
  3. Enablement Pack – produce creative briefs, personalization tokens, and QA requirements.
  4. Measurement Setup – define KPIs, dashboards, and test/holdout structure.
  5. Action Tracker – assign owners, deadlines, and follow-up cadence for launch + iteration.

Outputs

  • Lifecycle journey blueprint (touchpoints, triggers, offers, assets).
  • KPI + experiment plan with dashboards/queries to monitor results.
  • Execution checklist with QA steps, segmentation logic, and escalation paths.

Agent/Skill Invocations

  • lifecycle-retention-architect – architects journeys + measurement.
  • growth-merchandising-director – aligns offers + inventory constraints.
  • retention-ltv-playbook skill – enforces lifecycle structure + offer guidance.
  • conversion-diagnostic-kit skill – validates funnel health before/after launch.

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