What's on the bench.
Design Campaign
Creates full-funnel email campaign plans with assets, segmentation, and cadences.
Build Automation
Generates a marketing automation workflow with triggers, branching, waits, and success tracking.
Automation Specialist
Builds scalable email automation workflows covering nurture, onboarding, and revenue acceleration programs.
Student Success Scorecard
Metrics framework for monitoring engagement, progression, and completion.
Enrollment Persona Playbook
Persona + messaging framework for K-12, higher-ed, and workforce enrollment campaigns.
Curriculum Alignment Kit
Toolkit to map EdTech programs to academic standards, accreditation, and employer competency frameworks.
Community Advocacy Toolkit
Playbook for activating current students, alumni, and partners as advocates.
Launch Student Success Program
Builds onboarding + retention program plan with interventions, enablement, and KPI stack.
Design Curriculum Partnership
Produces curriculum alignment plan, pilot structure, and co-marketing roadmap for an EdTech partner.
Analyze Enrollment Funnel
Audits inquiry → enrollment funnel to surface channel gaps, yield risks, and experiments.
Site Performance Watch
Monitoring and alerting framework for ecommerce site speed, errors, and uptime.
Retention Ltv Playbook
Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value.
Merchandising Blueprint
Toolkit for planning promos, onsite placements, and channel coordination.
Conversion Diagnostic Kit
Structured approach for investigating funnel issues across e-commerce experiences.
Plan Merchandising Campaign
Builds an omni-channel merchandising + promo plan with assets, offers, and QA steps.
Launch Retention Program
Builds lifecycle journeys, loyalty mechanics, and measurement plan to improve repeat purchase and LTV.
Diagnose Conversion Drop
Investigates funnel drop-offs, performance issues, and UX blockers for ecommerce sites.
Production Playbook
Use to convert creative briefs into actionable task plans with owners and SLAs.
Mood Board Builder
Use to compile visual inspiration, color palettes, and typography references for creative concepts.
Enablement Kit
Use to plan trainings, office hours, and adoption programs for new creative or brand initiatives.
Creative QA Checklist
Use to verify creative assets meet brand, accessibility, and localization standards before launch.
Creative Brief Framework
Use to structure concise creative briefs with goals, audience, and guardrails.
Brand Governance
Use to manage brand guidelines, approvals, and ongoing refresh cadence.
Manage Production 2
Builds a production plan with tasks, owners, deadlines, and QA checkpoints for creative assets.