Launch Ads

Produces platform-specific build instructions, QA steps, and tracking requirements for new paid campaigns.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: launch-ads

Inputs

  • campaign – reference name or brief ID.
  • platforms – comma-separated platforms to build in.
  • qa – include full QA + evidence log (default true).
  • assets – optional asset filenames/URLs.
  • utm_template – custom tracking template if needed.

Workflow

  1. Brief Sync – pull targeting, budgets, bids, flight dates.
  2. Platform Mapping – convert targeting + creative into platform-specific objects (campaign/ad set/ad group).
  3. Build Checklist – steps for naming, audiences, placements, bidding, daily caps, exclusions, tracking pixels.
  4. QA Matrix – links, policy compliance, creative previews, tracking tests, custom conversions.
  5. Launch Plan – pre-flight approvals, go-live time, monitoring windows, escalation contacts.

Outputs

  • Platform build guide with copy-paste configs.
  • QA checklist and evidence log template.
  • Launch runbook including monitoring tasks + owner assignments.

Agent/Skill Invocations

  • channel-operator – handles builds + QA evidence.
  • creative-variants skill – verifies asset specs.
  • data-orchestrator (from marketing automation) or budget-optimization skill – ensures budgets + pacing guardrails (optional cross-plugin reference).

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