Manage Assets

Command: manage-assets

Inputs

• campaign – reference campaign/program name.
• repo – asset repository (Drive, Dropbox, SharePoint, DAM) to track.
• approvers – comma-separated stakeholder groups (brand, legal, product, partner).
• locales – optional list of localization requirements.
• compliance – optional flags for regulated industries.

GTM Agents Pattern & Plan Checklist

Mirrors GTM Agents orchestrator blueprint @puerto/plugins/orchestrator/README.md#112-325.

• Pattern selection: Asset management typically runs pipeline (inventory → guardrails → approvals → versioning → distribution). If approvals across partners can run in parallel, document a diamond segment and merge gate in the plan.
• Plan schema: Save .claude/plans/plan-<timestamp>.json capturing campaign, repositories, task IDs, partner owners, dependency graph (legal, translation, DAM), error handling, and success metrics (approval SLA, asset quality, localization coverage).
• Tool hooks: Reference docs/gtm-essentials.md stack—Serena for asset diff reviews, Context7 for partner brand/legal guidance, Sequential Thinking for cross-org approval cadences, Playwright for accessibility/landing page QA if needed.
• Guardrails: Default retry limit = 2 for failed approvals/uploads; escalation ladder = Asset Manager → Partner Ops → Joint governance council.
• Review: Use docs/usage-guide.md#orchestration-best-practices-puerto-parity before execution to confirm owners, dependencies, deliverables.

Workflow

1. Inventory Setup – pull required asset list from co-plan-campaign, map owners + due dates.
2. Co-branding Guardrails – apply templates, logos, disclaimers, and accessibility checks per partner.
3. Approval Routing – trigger review workflows, capture feedback, and log decisions.
4. Version Control – store final assets with metadata (version, locale, usage notes).
5. Distribution – package assets for activation teams with instructions, tracking parameters, and expiration dates.

Outputs

• Asset tracker (status, owner, reviewer, link, compliance notes).
• Approval log referencing evidence + timestamps.
• Distribution bundle with metadata sheet and partner instructions.
• Plan JSON entry stored/updated in .claude/plans for audit trail.

Agent/Skill Invocations

• co-marketing-asset-manager – oversees production + routing.
• asset-approval skill – enforces review workflows and evidence capture.
• co-branding skill – validates visual/messaging requirements.

GTM Agents Safeguards

• Fallback agents: document substitutes (e.g., Partner Marketer covering Asset Manager) when leads unavailable.
• Escalation triggers: if approvals exceed SLA twice, compliance issues arise, or assets violate guardrails, escalate per GTM Agents rip-cord to partner governance committee.
• Plan maintenance: update plan JSON/change log whenever repositories, approvers, or compliance scopes shift.