Assess Performance

Command: assess-performance

Inputs

• window – reporting range (7d, 14d, 30d, custom).
• channels – comma-separated list of platforms.
• kpis – e.g., cpl, cac, roi, pipeline, ltv.
• benchmarks – optional JSON of target metrics.
• experiments – optional list of running tests.

Workflow

1. Data Aggregation – pull spend, delivery, conversion data from named channels + warehouse; normalize naming convention.
2. Quality Checks – confirm attribution windows, conversion dedupe, budget pacing.
3. Insight Generation – highlight drivers (audience, creative, placement) and anomalies.
4. Optimization Plan – propose budget shifts, bid/budget tweaks, creative refreshes, or experiment priorities.
5. Communication – craft TL;DR + recommended actions for stakeholders.

Outputs

• Performance summary table + narrative insights.
• Action plan with owners, deadlines, projected impact.
• Updated experiment log with status and next steps.

Agent/Skill Invocations

• performance-analyst – analyzes data and crafts insights.
• budget-optimization skill – ensures rational reallocations.
• campaign-architecture skill – checks funnel/touch coverage before changes.