Build Social Calendar

Generates detailed social content calendar with briefs, approvals, and publishing workflow.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Command: build-social-calendar

Inputs

  • month – month or date range for planning.
  • channels – comma-separated list of target platforms.
  • cadence – daily | 3x/week | weekly | custom.
  • theme – optional campaign or narrative focus.
  • approvers – optional comma-separated stakeholders for routing.

Workflow

  1. Brief Intake – gather campaign context, themes, assets, and guardrails.
  2. Content Grid – map publish rhythm per channel with hooks, CTAs, and creative notes.
  3. Production Checklist – assign owners, due dates, and asset requirements.
  4. Approval Routing – integrate compliance/brand reviewers and track status.
  5. Publishing Package – finalize copy, creative references, and tagging instructions.

Outputs

  • Calendar spreadsheet/table with channel, date, concept, CTA, owner, status.
  • Asset + production checklist for creative + video teams.
  • Approval + publishing tracker with deadlines and links.

Agent/Skill Invocations

  • social-strategy-director – sets priorities + reviews final plan.
  • campaign-optimization-manager – identifies content refresh needs + experiments.
  • social-calendar-system skill – enforces template + workflow steps.
  • creative-iteration-playbook skill – guides creative briefs and testing cadence.

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