On Page

On-Page Optimization Checklist

When to Use

• Writing a new page or blog post targeting a specific keyword cluster.
• Refreshing an existing asset to regain rankings.
• QA before publishing to ensure metadata/structure compliance.

Framework

1. Search Intent Match – confirm headline + intro address intent quickly.
2. Metadata – title <60 chars with primary keyword, compelling meta description, og tags.
3. Structure – H1 exact match, H2/H3 covering supporting terms, TOC for long form.
4. Copy Enhancements – add stats, quotes, proof points, multimedia blocks.
5. Internal/External Links – link to pillar + related clusters; cite credible sources.
6. Conversion Hooks – contextual CTAs, sticky bars, lead magnets.
7. Accessibility – descriptive alt text, ARIA labels, high contrast.
8. Structured Data – FAQ, HowTo, Article schema as relevant.

Templates

• Optimization diff table (Element, Current, Recommended, Rationale).
• CTA matrix aligning funnel stage with offers.
• Internal link planner.

Tips

• Keep paragraph length 2–3 sentences for readability.
• Embed video/audio transcripts for multimedia.
• Track refresh date + metrics to measure impact.