Build Co Sell Playbook

Command: build-co-sell-playbook

Inputs

• partner – partner or alliance name/ID.
• motion – sell-with motion (enterprise, midmarket, channel, marketplace, MSSP).
• incentives – comma-separated incentives (spiff, rebate, MDF, overlay, attach bonus).
• targets – revenue/opportunity goal for the motion.
• audience – field | partner-team | exec | async; changes fidelity and outputs.

Workflow

1. Discovery & Alignment – capture joint value prop, ICP overlap, and mutual goals.
2. Play Design – define stages, responsibilities, enablement assets, and required approvals.
3. Attribution & Governance – outline tracking, CRM stages, and escalation channels.
4. Enablement Kit – package talk tracks, ROI assets, pricing guidance, and case studies.
5. Launch & Measurement – define targets, reporting cadence, and success scorecard.

Outputs

• Co-sell playbook PDF/deck with steps, owners, and SLAs.
• Enablement bundle (battlecard, talk track, ROI calculator references).
• KPI dashboard spec with attribution + reporting requirements.

Agent/Skill Invocations

• partner-co-sell-lead – drives pipeline governance + enablement.
• partner-program-architect – ensures onboarding + certification hooks are embedded.
• joint-solution-blueprint skill – codifies solution architecture and value prop.
• co-marketing-governance skill – wires in awareness + demand-gen workflows.