Co Branding

Use to enforce visual, messaging, and legal standards across partner campaigns.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Co-branding Guidelines Skill

When to Use

  • Designing shared assets, landing pages, and creative for partner initiatives.
  • Reviewing partner-submitted collateral before distribution.
  • Training agencies or external teams on brand usage.

Framework

  1. Brand Hierarchy – determine logo lockups, dominance rules, color usage, and typography.
  2. Messaging Alignment – define shared narrative, value props, boilerplate, and CTA guidance.
  3. Legal/Compliance – include disclaimers, TM/® usage, privacy statements, and required approvals.
  4. Localization – document translation rules, regional references, and regulatory considerations.
  5. Version Control – track asset versions, expiry dates, and update cadence.

Templates

  • Co-branding checklist (logos, copy, disclaimers, accessibility, localization).
  • Messaging matrix (audience → key message → proof points → CTA).
  • Visual reference guide with approved mockups.

Tips

  • Keep editable templates in shared workspaces to reduce iteration time.
  • Pair with asset-approval skill for evidence tracking.
  • Log exceptions with rationale and expiration date.

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