What's on the bench.
Governance 2
Use to enforce approvals, compliance, and auditability for personalization programs.
Decision Trees
Use when designing branching logic, eligibility rules, and fallback paths.
Content Variants
Use when planning, approving, and versioning personalized creative assets.
Monitor Personalization
Audits personalization performance, governance compliance, and experiment results.
Define Profiles
Produces audience profile schemas, data sources, and activation requirements for personalization programs.
Configure Rules
Deploys decision logic, content variants, and delivery rules across personalization channels.
Partner Revenue Desk
Operating model for tracking, attributing, and accelerating partner-sourced revenue.
Partner Ecosystem Map
Visualization toolkit for mapping partner landscape, coverage, and priorities.
Joint Solution Blueprint
Template for documenting co-built solutions, integrations, and GTM motions with partners.
Co Marketing Governance
Governance playbook for joint marketing programs, MDF, and performance reviews.
Run Partner Qbr
Produces partner QBR/EBR packet with pipeline, GTM programs, and action items.
Design Partner Ecosystem
Builds partner ecosystem strategy, tiering, and investment plan.
Build Co Sell Playbook
Creates a partner co-selling playbook with cadences, enablement, and attribution rules.
Co Branding
Use to enforce visual, messaging, and legal standards across partner campaigns.
Attribution
Use to define measurement, data sharing, and ROI reporting for joint campaigns.
Asset Approval
Use to manage co-marketing asset reviews with traceable evidence and SLAs.
Track Source
Aligns attribution, dashboards, and ROI reporting for partner co-marketing campaigns.
Manage Assets
Coordinates co-branded asset production, approvals, and distribution across partners.
Co Plan Campaign
Builds a joint marketing brief with objectives, audiences, assets, and responsibilities across partners.
Creative Variants
Use when developing hooks, visuals, and copy variations for paid campaigns across channels.
Campaign Architecture
Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.
Budget Optimization
Use when reallocating spend across channels/ad sets or setting guardrails to stay on plan.
Launch Ads
Produces platform-specific build instructions, QA steps, and tracking requirements for new paid campaigns.
Design Campaign 2
Builds a paid media campaign plan across channels with targeting, creative, budget, and experiment structure.