What's on the bench.
Media Database
Use when researching, segmenting, and maintaining journalist/analyst contact lists.
Crisis Playbooks
Use when incidents occur and you need pre-approved workflows, templates, and escalation paths.
Plan Launch
Creates an integrated PR & communications plan for product/corporate announcements.
Pitch Media
Produces personalized media outreach plan with journalist targets, pitch copy, and follow-up cadence.
Manage Crisis
Generates crisis communications plan with statements, stakeholder sequencing, and monitoring tasks.
Governance 2
Use to enforce approvals, compliance, and auditability for personalization programs.
Decision Trees
Use when designing branching logic, eligibility rules, and fallback paths.
Content Variants
Use when planning, approving, and versioning personalized creative assets.
Monitor Personalization
Audits personalization performance, governance compliance, and experiment results.
Define Profiles
Produces audience profile schemas, data sources, and activation requirements for personalization programs.
Configure Rules
Deploys decision logic, content variants, and delivery rules across personalization channels.
Partner Revenue Desk
Operating model for tracking, attributing, and accelerating partner-sourced revenue.
Partner Ecosystem Map
Visualization toolkit for mapping partner landscape, coverage, and priorities.
Joint Solution Blueprint
Template for documenting co-built solutions, integrations, and GTM motions with partners.
Co Marketing Governance
Governance playbook for joint marketing programs, MDF, and performance reviews.
Run Partner Qbr
Produces partner QBR/EBR packet with pipeline, GTM programs, and action items.
Design Partner Ecosystem
Builds partner ecosystem strategy, tiering, and investment plan.
Build Co Sell Playbook
Creates a partner co-selling playbook with cadences, enablement, and attribution rules.
Co Branding
Use to enforce visual, messaging, and legal standards across partner campaigns.
Attribution
Use to define measurement, data sharing, and ROI reporting for joint campaigns.
Asset Approval
Use to manage co-marketing asset reviews with traceable evidence and SLAs.
Track Source
Aligns attribution, dashboards, and ROI reporting for partner co-marketing campaigns.
Manage Assets
Coordinates co-branded asset production, approvals, and distribution across partners.
Co Plan Campaign
Builds a joint marketing brief with objectives, audiences, assets, and responsibilities across partners.