SKILL

Build Keyword Strategy

Generates intent-based keyword clusters and prioritization for SEO roadmaps.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: build-keyword-strategy

Inputs

  • topic – seed topic, product, or persona focus.
  • locale – market/language (default en-US).
  • tier – optional priority (1 = must-win, 3 = explore).
  • competitors – optional competitor domains for SERP gap analysis.

Workflow

  1. Seed Expansion – build keyword universe via semantic expansion + intent variants.
  2. Classification – bucket by funnel stage, search intent, and pillar vs cluster.
  3. Scoring – attach volume, difficulty, SERP features, click potential.
  4. Gap Analysis – compare against existing URLs + competitor coverage.
  5. Roadmap – prioritize clusters with recommended owners, assets, and deadlines.

Outputs

  • Keyword cluster table (term, intent, volume, KD, current URL, opportunity).
  • Pillar/cluster mapping visual (mermaid or table).
  • Action plan with sprint-ready tasks.

Agent/Skill Invocations

  • seo-architect – oversees strategy and architecture.
  • keyword-research skill – supplies research frameworks and quality gates.
  • technical-seo-lead – validates feasibility for new pillar structures.

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