What's on the bench.
Create Stories
Produces advocacy content briefs, interview scripts, and distribution plans.
Activate Program
Converts advocacy candidates into live programs with approvals, incentives, and scheduling.
Voice Guidelines
Use when enforcing brand tone, style, and localization rules across copy.
Offer Testing
Use when designing copy experiments to optimize hooks, offers, and CTAs.
Message Architecture
Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
Test And Report
Creates a copy experimentation plan with reporting template and action items.
Generate Channel Copy
Produces channel-ready copy variations (email, ads, social, landing) with guidelines.
Create Messaging Brief
Generates a messaging brief with hook banks, proof points, and CTA strategy.
Cold Email Specialist
Researches prospects, finds custom signals, and drafts high-converting cold emails using the "poke the bear" philosophy.
Editorial Calendar
Use when structuring pillar calendars, approvals, and cadence governance.
Distribution Checklist
Use when planning multi-channel publishing, promotions, and measurement for content pillars.
Asset Tracking
Use when managing asset metadata, dependencies, and delivery workflows across teams.
Plan Pillar
Produces a content pillar blueprint with hero assets, derivatives, and distribution plan.
Manage Production
Generates a production tracker with tasks, owners, feedback cycles, and QA steps.
Distribute Assets
Creates a distribution + amplification plan with schedule, UTMs, and partner alignment.
Webinars
Use when planning, producing, and repurposing webinars or virtual events for GTM campaigns.
Thought Leadership
Use when crafting executive POVs, visionary articles, or keynote narratives that elevate brand authority.
SEO Writing
Use when planning or drafting search-optimized content that balances keyword intent with GTM messaging.
Editorial Ops
Use when planning multi-channel editorial calendars, enforcing publishing cadences, and coordinating distribution workflows across GTM teams.
Case Studies
Use when creating customer stories that prove ROI, highlight use cases, and equip sales with proof.
Generate Blog
Produce SEO-optimized blog drafts aligned with brand messaging and target keywords.
Create Ebook
Generate multi-chapter ebooks/whitepapers with outlines, copy, and design guidance.
Content Pipeline
Plan and execute editorial calendars, asset production, and distribution workflows for GTM campaigns.
Thought Leader
Executive ghostwriter who crafts visionary POVs, keynote outlines, and strategic narratives for GTM leadership.