SKILL

Signal Intel

Use when consolidating intent, product usage, and third-party signals to prioritize ABM actions.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Signal Intelligence Systems Skill

When to Use

  • Monitoring account readiness for ABM plays.
  • Prioritizing SDR/AE follow-up based on live engagement.
  • Coordinating signal-based automations (ads suppression, nurture routing, sales alerts).

Signal Sources

  1. Intent Platforms – Bombora, 6sense, ZoomInfo (topics, spike scores, recency).
  2. Product Usage – PQL metrics, feature adoption, seat utilization, idle license detection.
  3. Engagement – email/web activity, event attendance, community participation, SDR/AE touchpoints.
  4. Commercial – opp stages, renewal windows, open tickets, expansion likelihood.
  5. External Events – hiring, funding, tech stack changes, executive moves, news.

Framework

  1. Normalize identifiers (domain, account ID) across sources.
  2. Define scoring rules per signal category with decay functions.
  3. Build alerts/automations (Slack, email, CRM tasks, MAP triggers).
  4. Feed prioritized lists into plays (target-accounts, plan-plays, monitor-abm).
  5. Log outcomes to refine weighting and ROI.

Templates

  • Signal scoring worksheet (source, weight, freshness, trigger threshold).
  • Alert matrix (signal → delivery channel → owner → SLA).
  • Data dictionary for dashboards/warehouse models.

Tips

  • Combine at least two signal types before triggering high-effort plays.
  • Store historical signal snapshots to correlate with pipeline impact.
  • Align privacy/compliance flags with marketing automation + CRM suppression rules.

More on the bench

SKILL▲0

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

Corey Haines
marketing-growth-copy+2
⊙ 9
SKILL▲0

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Alireza Rezvani
marketing-growth-copy+2
⊙ 7
SKILL▲0

Build Automation

Generates a marketing automation workflow with triggers, branching, waits, and success tracking.

gtmagents
marketing-growth-copy+1
⊙ 2