Monitor Abm

Command: monitor-abm

Inputs

• window – reporting cadence (7d, 14d, 30d).
• kpis – comma-separated metrics (engagement, meetings, pipeline, win rate, velocity).
• tiers – tiers to highlight.
• experiments – optional test IDs or hypotheses to report on.
• alerts – optional thresholds for notifications.

Workflow

1. Data Consolidation – CRM, MAP, ads, web analytics, SDR activity, events.
2. KPI Visualization – build charts/tables by tier, persona, channel, play.
3. Insight & Action – detect drop-offs, accounts needing intervention, creative fatigue.
4. Experiment Review – summarize running tests, significance, next steps.
5. Governance – document owner assignments, follow-ups, escalation paths.

Outputs

• Dashboard spec with query references and visualization recommendations.
• Weekly digest framework (insights, actions, blocked items).
• Alert + SLA tracker for tiered escalations.

Agent/Skill Invocations

• abm-analyst – drives data synthesis.
• signal-intel skill – ensures intent/product signals surface in reporting.
• account-tiering skill – keeps metrics aligned to tier definitions.