What's on the bench.
Launch Brand Kit
Packages updated brand guidelines, assets, and enablement resources for GTM teams.
Cold Email Personalization
Writes personalized cold emails by researching prospects, crafting attention-grabbing openers, and scoring drafts against a quality rubric. Use when the user asks to write cold emails, outreach emails, sales prospecting messages, outbound email campaigns, or B2B email sequences.
Brand Voice Glossary
Tone, diction, and phrasebook system for consistent writing + localization.
Positioning Messaging Designer
Design positioning and messaging frameworks for clients using the Use Case Messaging Canvas and Opposites method. Use whenever helping a client define their positioning, build a messaging framework, create a Use Case Canvas, or bridge the gap between ICP and copy. Triggers include 'position them,' 'messaging framework,' 'Use Case Canvas,' 'how should they position,' 'their messaging is all over the place,' 'they skip straight to copy,' 'Opposites method,' 'Old Way vs New Way,' 'positioning workshop,' 'value prop,' 'one-liner,' 'elevator pitch,' 'positioning line,' or any client engagement where ICP exists but messaging is missing or inconsistent. BOUNDARY: This skill designs POSITIONING and MESSAGING frameworks. For ICP building (the step BEFORE), see icp-builder. For writing actual LinkedIn copy, see a LinkedIn posting skill. For proposals, see a proposal generator skill.
Utility Slideshow Creator
Generates professional presentations from a JSON deck specification using 18 slide types with dark/light variants, content-to-layout decision logic, and calibrated character limits. Ships with a default professional theme.
Foundation Persona
Generates an evidence-calibrated product or marketing persona using the canonical v2.5 output contract. Use when shaping artifact perspective, stress-testing decisions, or framing product and GTM strategy.
Team Communications
Write internal company communications — 3P updates (Progress/Plans/Problems), company-wide newsletters, FAQ roundups, incident reports, leadership updates, status reports, project updates, and general internal comms. Use this skill any time the user asks to draft, edit, or format something meant for internal audiences. Trigger on keywords like "3P", "weekly update", "newsletter", "FAQ", "internal comms", "status report", "company update", "team update", "incident report", or any request to summarize work for leadership, teammates, or the broader company. Even casual requests like "write my update" or "summarize what my team did this week" should trigger this skill.
Meeting Analyzer
Analyzes meeting transcripts and recordings to surface behavioral patterns, communication anti-patterns, and actionable coaching feedback. Use this skill whenever the user uploads or points to meeting transcripts (.txt, .md, .vtt, .srt, .docx), asks about their communication habits, wants feedback on how they run meetings, requests speaking ratio analysis, mentions filler words or conflict avoidance, or wants to compare their communication across time periods. Also trigger when users mention tools like Granola, Otter, Fireflies, or Zoom transcripts. Even if the user just says "look at my meetings" or "how do I come across in meetings" — use this skill.
Landing Page Generator
Generates high-converting landing pages as complete Next.js/React (TSX) components with Tailwind CSS. Creates hero sections, feature grids, pricing tables, FAQ accordions, testimonial blocks, and CTA sections using proven copy frameworks (PAS, AIDA, BAB). Outputs SEO meta tags, structured data, and performance-optimised code targeting Core Web Vitals (LCP < 1s, CLS < 0.1). Use when the user asks to create a landing page, marketing page, homepage, single-page site, lead capture page, campaign page, promo page, or conversion-optimised web page — or when they want to A/B test landing page variants or replace a static page with one designed to convert.
Landing
Generates a premium single-page HTML landing page with 3D CSS animations, GSAP scroll effects, and mouse-parallax depth. Forcing intake (product + elevator pitch, audience register, brand overrides, tone) locks down positioning before any copy or markup is written, so the page reflects the actual product rather than generic boilerplate. Use whenever the user says 'landing for X', 'create a landing page', 'build a landing page', 'make a landing page for X', 'I need a web page for Y', or provides product/service details and wants a polished website. Also triggers on 'promotional page', 'product page', 'one-pager', 'web presence', 'sales page'. Outputs a single self-contained HTML file (Claude Code) or HTML artifact (Claude.ai). Supports configurable brand colors via CSS custom property overrides.
Paid Ads
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.
Marketing Strategy Pmm
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches. Use when the user asks about product positioning, go-to-market planning, competitive analysis, target audience definition, ICP definition, market research, launch plans, or sales enablement. Covers April Dunford positioning, ICP definition, competitive battlecards, launch playbooks, and international market entry. Produces deliverables including positioning statements, battlecard documents, launch plans, and go-to-market strategies.
Marketing Ops
Central router for the marketing skill ecosystem. Use when unsure which marketing skill to use, when orchestrating a multi-skill campaign, or when coordinating across content, SEO, CRO, channels, and analytics. Also use when the user mentions 'marketing help,' 'campaign plan,' 'what should I do next,' 'marketing priorities,' or 'coordinate marketing.'
Churn Prevention
Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.
Ms365 Tenant Manager
Microsoft 365 tenant administration for Global Administrators. Automate M365 tenant setup, Office 365 admin tasks, Azure AD user management, Exchange Online configuration, Teams administration, and security policies. Generate PowerShell scripts for bulk operations, Conditional Access policies, license management, and compliance reporting. Use for M365 tenant manager, Office 365 admin, Azure AD users, Global Administrator, tenant configuration, or Microsoft 365 automation.
Skill Tester
Validate, test, and score the quality of skills within the claude-skills ecosystem. Comprehensive meta-skill: structure validation, Python script testing (syntax + imports + runtime + output format), multi-dimensional quality scoring with letter grades and tier classification (BASIC/STANDARD/POWERFUL). Use when authoring a new skill, auditing existing skills for tier promotion, setting up pre-commit hooks for skill quality, or integrating skill QA into CI.
Skill Security Auditor
Security audit and vulnerability scanner for AI agent skills before installation. Use when: (1) evaluating a skill from an untrusted source, (2) auditing a skill directory or git repo URL for malicious code, (3) pre-install security gate for Claude Code plugins, OpenClaw skills, or Codex skills, (4) scanning Python scripts for dangerous patterns like os.system, eval, subprocess, network exfiltration, (5) detecting prompt injection in SKILL.md files, (6) checking dependency supply chain risks, (7) verifying file system access stays within skill boundaries. Triggers: "audit this skill", "is this skill safe", "scan skill for security", "check skill before install", "skill security check", "skill vulnerability scan".
Secrets Vault Manager
Use when the user asks to set up secret management infrastructure, integrate HashiCorp Vault, configure cloud secret stores (AWS Secrets Manager, Azure Key Vault, GCP Secret Manager), implement secret rotation, or audit secret access patterns.
CI CD Pipeline Builder
Generate pragmatic CI/CD pipelines from detected project stack signals — fast baseline generation, repeatable checks, environment-aware deployment stages. Use when setting up CI for a new project, refactoring existing pipelines, or standardizing deployment workflows across multiple repos.
Prompt Governance
Use when managing prompts in production at scale: versioning prompts, running A/B tests on prompts, building prompt registries, preventing prompt regressions, or creating eval pipelines for production AI features. Triggers: 'manage prompts in production', 'prompt versioning', 'prompt regression', 'prompt A/B test', 'prompt registry', 'eval pipeline'. NOT for writing or improving individual prompts (use senior-prompt-engineer). NOT for RAG pipeline design (use rag-architect). NOT for LLM cost reduction (use llm-cost-optimizer).
Onboard
/cs:onboard — Founder interview that populates ~/.claude/company-context.md using the canonical 7-dimension cs-onboard schema. The first command to run when starting with c-level-agents. Use when setting up the virtual C-suite for a new company, or when advisors lack company context — e.g. before a first /cs:boardroom or after a fundraise changes the numbers.
Board Deck Builder
Assembles comprehensive board and investor update decks by pulling perspectives from all C-suite roles. Use when preparing board meetings, investor updates, quarterly business reviews, or fundraising narratives. Covers structure, narrative framework, bad news delivery, and common mistakes.
Board Prep
Board meeting preparation for the adversarial scenario, not the friendly one. Forces numbers-cold mastery, anticipates hard questions, builds a narrative that acknowledges weakness without losing the room. Use when preparing for a board meeting, an investor update, fundraising presentation, or any high-stakes adversarial review where every number must live in your head not just on a slide.
SEO Audit
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," "SEO health check," "my traffic dropped," "lost rankings," "not showing up in Google," "site isn't ranking," "Google update hit me," "page speed," "core web vitals," "crawl errors," or "indexing issues." Use this even if the user just says something vague like "my SEO is bad" or "help with SEO" — start with an audit. For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema. For AI search optimization, see ai-seo.