SKILL

Brand Voice Glossary

Tone, diction, and phrasebook system for consistent writing + localization.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Brand Voice Glossary Skill

When to Use

  • Launching or updating tone-of-voice guidance.
  • Training agencies, freelancers, or new hires on copy standards.
  • Localizing content while staying on-brand.

Framework

  1. Voice Attributes – list do/don't traits with examples (e.g., Bold not boastful).
  2. Vocabulary Pillars – preferred nouns, verbs, phrases, banned words.
  3. Grammar & Formatting – casing, punctuation, bullet styles, inclusive language rules.
  4. Persona Variations – how tone flexes for exec, developer, partner, or consumer audiences.
  5. Localization Notes – translation guardrails, cultural considerations, fallback phrases.

Templates

  • Voice Matrix: See assets/voice_matrix.md for attributes and vocabulary.
  • One-page cheat sheet for quick reference.
  • Long-form guide with annotated examples.
  • Localization briefing form capturing nuance requirements.

Tips

  • Include audio/video examples for spoken tone if possible.
  • Refresh quarterly with new product names and competitive language shifts.
  • Pair with define-brand-platform and design-multi-channel-brand-experience to auto-insert tone guidance.

Bundled with this artifact

1 file

Reference files that ship alongside this artifact. Agents pull these in only when the task needs them.

More on the bench

SKILL▲0

Launch

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

Corey Haines
marketing-growth-copy+2
⊙ 9
SKILL▲0

Marketing Ideas

When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.

Alireza Rezvani
marketing-growth-copy+2
⊙ 7
SKILL▲0

Bash Pro

Master of defensive Bash scripting for production automation, CI/CD pipelines, and system utilities. Expert in safe, portable, and testable shell scripts.

sickn33 and contributors
ai-prompt-engineering+3
⊙ 4