SKILL

Brand Voice Glossary

Tone, diction, and phrasebook system for consistent writing + localization.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Brand Voice Glossary Skill

When to Use

  • Launching or updating tone-of-voice guidance.
  • Training agencies, freelancers, or new hires on copy standards.
  • Localizing content while staying on-brand.

Framework

  1. Voice Attributes – list do/don't traits with examples (e.g., Bold not boastful).
  2. Vocabulary Pillars – preferred nouns, verbs, phrases, banned words.
  3. Grammar & Formatting – casing, punctuation, bullet styles, inclusive language rules.
  4. Persona Variations – how tone flexes for exec, developer, partner, or consumer audiences.
  5. Localization Notes – translation guardrails, cultural considerations, fallback phrases.

Templates

  • Voice Matrix: See assets/voice_matrix.md for attributes and vocabulary.
  • One-page cheat sheet for quick reference.
  • Long-form guide with annotated examples.
  • Localization briefing form capturing nuance requirements.

Tips

  • Include audio/video examples for spoken tone if possible.
  • Refresh quarterly with new product names and competitive language shifts.
  • Pair with define-brand-platform and design-multi-channel-brand-experience to auto-insert tone guidance.

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