Design Territories

Creates territory plans, coverage rules, and communication briefs aligned to revenue targets.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: design-territories

Inputs

  • goal – ARR or bookings target to anchor coverage.
  • model – geo | industry | hybrid | pod.
  • segments – comma-separated segments/tiers.
  • effective – go-live date for the new carve-up.
  • constraints – optional list (named accounts, channel carve-outs, legal boundaries).

Workflow

  1. Data Sync – pull account universe, whitespace, current owners, attainment trends.
  2. Segmentation Logic – bucket accounts by tier, vertical, propensity, and strategic tags.
  3. Coverage Modeling – create multiple carve-up options with fairness/whitespace scoring.
  4. Scenario Review – compare coverage, travel, ramp, and pipeline readiness per option.
  5. Activation Kit – finalize assignments, ROE updates, and communication timelines.

Outputs

  • Territory maps and account assignments.
  • Coverage analysis workbook with fairness metrics.
  • Communication plan for CRO, field leaders, and RevOps systems teams.

Agent/Skill Invocations

  • territory-architect – leads modeling + governance.
  • capacity-planner – confirms coverage vs headcount.
  • compensation-architect – checks quota alignment.
  • territory-optimization skill – scoring + fairness heuristics.
  • roe-governance skill – documents rules of engagement.

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