Routing Logic

Use when defining or adjusting marketing-to-sales assignment rules.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Routing Logic Blueprint Skill

When to Use

  • Designing new lead assignment models (round-robin, territory, pod-based).
  • Troubleshooting misrouted or unassigned leads.
  • Simulating capacity scenarios before changing SLAs.

Framework

  1. Qualification Criteria – map scoring thresholds, enrichment fields, and required consent.
  2. Owner Model – hierarchy (account owner, named AE, SDR pod), fallback logic, and tie-breakers.
  3. Capacity Modeling – lead volume forecasts vs available headcount, backlog thresholds.
  4. Automation Flow – MAP/CRM steps, dedupe rules, webhook/API dependencies.
  5. Monitoring & Audits – logging, reconciliation jobs, sample QA cadence.

Templates

  • Routing matrix (segment → owner → conditions → escalation).
  • Capacity calculator (leads/day vs SLA vs reps).
  • QA checklist for automation updates.

Tips

  • Keep logic declarative (YAML/JSON) for easier audits and version control.
  • Add synthetic leads to test every path before go-live.
  • Coordinate with data enrichment to ensure required fields populate upstream.

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