Routing Logic

Use when defining or adjusting marketing-to-sales assignment rules.

Published by @gtmagents·0 agent reads / 30d·0 saves·

Routing Logic Blueprint Skill

When to Use

  • Designing new lead assignment models (round-robin, territory, pod-based).
  • Troubleshooting misrouted or unassigned leads.
  • Simulating capacity scenarios before changing SLAs.

Framework

  1. Qualification Criteria – map scoring thresholds, enrichment fields, and required consent.
  2. Owner Model – hierarchy (account owner, named AE, SDR pod), fallback logic, and tie-breakers.
  3. Capacity Modeling – lead volume forecasts vs available headcount, backlog thresholds.
  4. Automation Flow – MAP/CRM steps, dedupe rules, webhook/API dependencies.
  5. Monitoring & Audits – logging, reconciliation jobs, sample QA cadence.

Templates

  • Routing matrix (segment → owner → conditions → escalation).
  • Capacity calculator (leads/day vs SLA vs reps).
  • QA checklist for automation updates.

Tips

  • Keep logic declarative (YAML/JSON) for easier audits and version control.
  • Add synthetic leads to test every path before go-live.
  • Coordinate with data enrichment to ensure required fields populate upstream.

More on the bench

SKILL0

Vendor Evaluation

Evaluate vendors with comparison matrices, TCO analysis, risk assessment, reference check templates, and negotiation strategies

operations+1
0
SKILL0

Escalation

Structure and package support escalations for engineering, product, or leadership with full context, reproduction steps, and business impact. Use when an issue needs to go beyond support, when writing an escalation brief, or when assessing whether an issue warrants escalation.

customer-success+2
0
SKILL0

Strategic Planning

ACTIVATE when developing long-term strategy, setting OKRs, creating vision statements, building SWOT analyses, designing strategic frameworks, defining company direction, planning multi-year initiatives, or aligning organizational strategy with business goals. Executive must think through market positioning, competitive advantage, and measurable strategic objectives.

product-management+2
0