Elasticity Lab

Use to run pricing elasticity experiments with consistent assumptions and guardrails.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Elasticity Lab Skill

When to Use

  • Modeling price increases/decreases across segments.
  • Evaluating new pricing metrics (consumption, seats, feature gates).
  • Stress testing monetization experiments before council reviews.

Framework

  1. Data Inputs – define baseline metrics (ASP, win rate, churn, attach rate) with data sources.
  2. Elasticity Curves – map expected response bands (conservative/moderate/aggressive).
  3. Scenario Builder – plug in price/metric changes and auto-calc ARR, margin, churn impact.
  4. Risk Flags – highlight cohorts sensitive to change (industry, tenure, product mix).
  5. Experiment Plan – propose pilot cohorts, measurement windows, and success criteria.

Templates

  • Elasticity workbook (inputs, assumptions, scenarios, summary).
  • Pilot plan checklist with KPI thresholds.
  • Risk matrix by cohort.

Tips

  • Keep historical data windows consistent to avoid noisy comparisons.
  • Document assumptions + version history for auditability.
  • Pair with pricing-governance to log council approvals.

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