Manage Trust Communications

Produces messaging, FAQs, and escalation workflow for financial incident or policy change communications.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: manage-trust-communications

Inputs

  • scenario – trigger description (rate change, outage, compliance update, incident).
  • audience – retail | smb | enterprise | investor | partner.
  • channels – email, in-app, push, support, field, PR (comma-separated).
  • sla – response timeframe (24h, 48h, 72h, custom).
  • severity – info | warning | critical.

Workflow

  1. Context Gathering – capture scenario details, impacted products, regulators, and stakeholders.
  2. Message Architecture – craft headline, supporting details, disclosures, and CTAs per audience.
  3. Approval Workflow – route to legal, risk, and exec sponsors with tasks/SLA tracking.
  4. Distribution Plan – map channels, sequencing, assets, and owner handoffs.
  5. Monitoring & Follow-up – define sentiment KPIs, escalation triggers, and post-mortem tasks.

Outputs

  • Communications brief with messaging, disclosures, and channel plan.
  • FAQ + support script pack with escalation guidance.
  • Trust KPI tracker with sentiment metrics and follow-up actions.

Agent/Skill Invocations

  • trust-communications-lead – authors messaging + coordinates distribution.
  • trust-compliance-director – validates disclosures + regulator requirements.
  • regulator-briefing-playbook skill – formats updates for legal/regulatory stakeholders.
  • customer-trust-dashboard skill – establishes monitoring + reporting structure.

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