Produce Campaign Report

Command: produce-campaign-report

Inputs

• campaign – campaign/program identifier (matches MAP/CRM naming).
• window – analysis window (7d, 30d, campaign, custom).
• audience – exec | marketing-lead | channel-owner | async.
• metrics – optional override list for KPIs to highlight.
• format – deck | memo | dashboard | csv.

Workflow

1. Data Assembly – join paid, owned, and earned channel data with CRM pipeline/revenue fields.
2. Attribution Layer – apply default or requested model, annotate confidence and limitations.
3. Performance Story – highlight wins, underperformance, and causal insights.
4. Action Plan – recommend optimizations, tests, or budget shifts per channel/asset.
5. Packaging – tailor to audience with visuals, narrative, and calls-to-action.

Outputs

• Campaign performance package (deck/memo/dashboard) with KPIs, insights, and actions.
• Attribution summary with model notes and sensitivity ranges.
• Optimization plan with owners, due dates, and expected impact.

Agent/Skill Invocations

• marketing-intelligence-lead – frames narrative + executive summary.
• channel-performance-analyst – provides channel diagnostics and pacing alerts.
• attribution-architect – validates attribution logic and caveats.
• attribution-playbook skill – enforces methodology templates.
• exec-dashboard-blueprint skill – packages outputs for leadership reviews.