/cs:internal-comms — Internal change comms (ADKAR + Kotter)
Run the internal-comms skill on this input:
$ARGUMENTS
Three-tool workflow
-
comms_template_filler.py— ADKAR-anchored comms package (pre-comm / announcement / FAQ / follow-up). Each touchpoint tagged with which ADKAR stage it serves (Awareness / Desire / Knowledge / Ability / Reinforcement). -
change_announcement_builder.py— Kotter 8-step compliant announcement (Urgency → Coalition → Vision → Communicate → Empower → Wins → Sustain → Anchor). Validates: no "exciting news" on disruptive change, no "minor update" on high-magnitude change. Tone calibration via--profile {tech-startup,scaleup,enterprise,public-company,non-profit}. -
comms_calendar_builder.py— 7-touchpoint sequencing (Prosci minimum for behavioral change). Flags gaps: 2-touchpoint plans for disruptive change, Slack-only for layoffs (anti-pattern — requires synchronous channel), magnitude mismatches.
Hard rules
- Layoff comms never go Slack-only. Synchronous channel required.
- Disruptive change needs ≥ 5 touchpoints with manager-cascade enabled.
- Magnitude downplaying ("minor restructuring" for 30% RIF) is auto-flagged.
Distinct from
marketing-skill/*— external-facingc-level-advisor/internal-narrative— strategic narrative framing (CEO voice)c-level-advisor/change-management— executive change strategy. Internal-comms is the tactical authoring layer underneath.