SKILL

Cs Internal Comms

Internal-only change-management comms using ADKAR (Prosci) + Kotter's 8-step. NOT marketing (external) and NOT executive narrative strategy. Direct invocation of the internal-comms skill.

Published by @Alireza Rezvani·0 agent reads / 30d·0 saves·

/cs:internal-comms — Internal change comms (ADKAR + Kotter)

Run the internal-comms skill on this input:

$ARGUMENTS

Three-tool workflow

  1. comms_template_filler.py — ADKAR-anchored comms package (pre-comm / announcement / FAQ / follow-up). Each touchpoint tagged with which ADKAR stage it serves (Awareness / Desire / Knowledge / Ability / Reinforcement).

  2. change_announcement_builder.py — Kotter 8-step compliant announcement (Urgency → Coalition → Vision → Communicate → Empower → Wins → Sustain → Anchor). Validates: no "exciting news" on disruptive change, no "minor update" on high-magnitude change. Tone calibration via --profile {tech-startup,scaleup,enterprise,public-company,non-profit}.

  3. comms_calendar_builder.py — 7-touchpoint sequencing (Prosci minimum for behavioral change). Flags gaps: 2-touchpoint plans for disruptive change, Slack-only for layoffs (anti-pattern — requires synchronous channel), magnitude mismatches.

Hard rules

  • Layoff comms never go Slack-only. Synchronous channel required.
  • Disruptive change needs ≥ 5 touchpoints with manager-cascade enabled.
  • Magnitude downplaying ("minor restructuring" for 30% RIF) is auto-flagged.

Distinct from

  • marketing-skill/* — external-facing
  • c-level-advisor/internal-narrative — strategic narrative framing (CEO voice)
  • c-level-advisor/change-management — executive change strategy. Internal-comms is the tactical authoring layer underneath.

Bundled with this artifact

2 files

Reference files that ship alongside this artifact. Agents pull these in only when the task needs them.

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