SKILL

Define Brand Platform

Builds brand platform with positioning, pillars, tone, and rollout plan.

Published by @gtmagents·from gtmagents/gtm-agents·0 agent reads / 30d·0 saves·

Command: define-brand-platform

Inputs

  • audience – primary audience or segment focus (enterprise, smb, developer, partner).
  • proof – comma list of proof asset types to highlight (kpi, customer, analyst, product, roadmap).
  • format – deck | narrative | workspace.
  • constraints – optional guardrails (legal, regulatory, naming, localization).
  • references – URLs/docs of existing research, messaging, or campaigns.

Workflow

  1. Discovery Alignment – absorb research, GTM goals, competitive narratives.
  2. Narrative Drafting – craft purpose, promise, pillars, RTBs, and tone guidance.
  3. Proof Mapping – align customer stories, metrics, product proof to each pillar.
  4. Validation & Iteration – gather feedback from execs, product, sales, customers.
  5. Rollout Plan – define enablement, asset updates, KPIs, and governance owners.

Outputs

  • Brand platform deck/narrative with positioning statements, pillars, and messaging matrix.
  • Proof asset map referencing customers, metrics, analysts, and demos.
  • Rollout & adoption plan with milestones, owners, and success metrics.

Agent/Skill Invocations

  • brand-foundation-architect – leads narrative + stakeholder alignment.
  • brand-governance-lead – ensures compliance and rollout processes.
  • brand-narrative-playbook skill – enforces template + voice guardrails.
  • brand-voice-glossary skill – codifies tone, vocabulary, and localization notes.

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